Search intent can be informational, navigational, commercial, or transactional. The primary goal of a Google search or any other search engine is to give us the information we are looking for, and search intent helps them understand our end goal here.
You might not understand how a bunch of words together give out the intent behind our search but take a look at the following keywords:
- Destination weddings ideas
- Wedding photographer near me
In the first keyword, we can speculate and say that the user is looking for pure ideas, whereas the second example clearly indicates that I am exploring the services around them.
Whenever you feel unsure about keywords and user intent, one of the quickest and most definite ways to check it is to Google your keywords. And that's exactly what we will do for two of our examples later in the blog post.